As an educational campaign, NPM is unique in bringing together animal welfare charities, professional bodies, pet businesses, schools, youth groups, and pet lovers. The campaign is coordinated by National Office of Animal Health (NOAH) and Pet Food Manufacturers’ Association (PFMA)

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Coordinated By

National Office of Animal Health


The National Office of Animal Health (NOAH) represents the UK animal medicines industry: its aim is to promote the benefits of safe, effective, quality medicines for the health and welfare of all animals.

Pet Food Manufacturers' Association


The PFMA is the leading trade body for the UK pet food industry and its 97 members account for over 90% of the market. PFMA focuses on providing pet owners and professionals with information on pet food and good nutrition.